Design
Our designs are conceived with the notion of using ground fabric as a blank canvas.
Most often it takes months to scale ideas from found ‘scraps’ and infuse them
with artistic craftsmanship of the highest quality. After repeated trials with
technique and color on fabric, a new and unique design is created by our design
team of 30 artisans.
Pre-Production
All yarn is hand dyed to specification by master dyers. Each design is hand sketched
on industrial quality tracing paper. This can take a week or more depending
on the intricacy of design. The finished artwork is needle-pricked by hand.
The perforated design is printed using indigo dye on to fabric stretched
on a wooden frame.
Embroidery
Up to 15 artisans sit around the wooden frame. Each is assigned a portion of
the design by the karakhandar(supervisor). A hooked needle is used for most
embroideries which are created by drawing the yarn upward from beneath the
taut fabric.
Depending on the intricacies of the design a yard of fabric can take up to
three weeks to produce.
Finishing
The embroidered fabric is hand washed and hand finished. A team of artisans skilled
in quality control pores over every inch of the finished fabric. All our fabrics
go through rigorous and repeated checking before packing and shipping.
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